Working with Soquel Group, SHOP.COM has obtained a patent for its innovative eGifts gift-giving technology that allows consumers to send a personalized set of gift choices to a recipient. “This patent further expands our intellectual property portfolio,” said Ken Goldstein, Chairman and Chief Executive Officer of SHOP.COM. “Pioneering innovation in e-commerce remains a key strategy for SHOP.COM as we continue to build momentum in creating a more personalized, community-focused online media network. We always want to advance comparison shopping to be more engaging, useful, and fun.”